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    so what? 2007
So What
Watch "So What?" in QuickTime Format
480x360 | 29.97fps | H.264 | Stereo | 42.8 MB

Synopsis

A landscape architectural firm shreds three months worth of its waste paper and creates a provocative art installation about sustainability.

Background

The staff of ah'bé landscape architects hosts an annual art installation/open house in the Los Angeles area. Historically, the events have used a variety of media - including sod, wire mesh, and film - to express concepts and ideas of interest.

In early-2006, the staff decided to pursue this concept:

Increasingly we are all surrounded by promises of a cleaner, greener world, from the products we buy, to the “how-to” articles we read, to the places we choose to live. The allure of these options invokes a strong emotional response in most of us as we hope to individually participate in minimizing our impact on the environment. The growing risk though is that the real purpose of all of this effort will be lost amidst the clamor for our attention. The term “sustainability” has entered the mainstream with such force that it teeters on the verge of becoming meaningless.

In April 2006, ah'bé premiered Shreddings - a piece highlighting the quantity of waste paper generated by the firm over a 6 week period preceding the event. The resulting 67 bags of paper - about 5 trees worth - were displayed as a 150 foot long mass of shredded paper for the public to experience.

The impact was unexpected – many were amazed – and amused – but mostly they expressed a profound sadness of witnessing the quantity of paper generated by a small company in such a short period of time.

It was not only a temporary garden, it was an awakening.

So What? documents the construction and exhibition of the next installation that occured in April 2007. In So What: Shreddings Part Two, the second phase of a planned trilogy of installations, ah'bé created a provocative piece resulting from the shredding of 12 weeks of waste paper.

The shreddings were stuffed into cages of wire mesh – creating columns of paper – abstracted trees that when clustered together in a gallery space, would form a reconstructed forest. As visitors walked amongst the trees, they were able to catch glimpses of shredded construction drawings, newspapers, magazines, and product catalogs – all vital working materials for a landscape architectural firm.

Upon the dismantling of the installation a month later, ah'bé again asked "so what?" Should the flow of paper simply be restarted and sent on to a recycling center – or taken to the desert and burned? Is there another possibility?

Film Info

U.S.A.
October 2007
6 minutes 55 seconds
Color
Digital Video

Credits

Directed, Animated, and Edited By: Evan Mather
Produced By: Calvin Abe

Narrated By: Donna Rawlins

Music By: Juuso Auvinen

Special Thanks

ah'bé landscape architects
California State Polytechnic University, Pomona, Department of Landscape Architecture
Larry Lytle Photography
Museum of Design Art and Architecture (MODAA)
Prelinger Archives
Richard Ruthsatz Photography
Vermipro

Buzz

"Creative, innovative, surprising and unexpected! An incredible message that speaks beautifully to designers and the public about an important issue."
ASLA 2008 Professional Awards Jury.

Screenings and Awards

2008 Communications Award of Honor | American Society of Landscape Architects | Philadelphia, USA | October 2008
Blue Wire Film Festival | Los Angeles, USA | June 2008
Mid-Valley Video Festival | Salem, Oregon, USA | February 2008
Scenic Highway

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